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THE CONVERTING ACADEMY

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This “Weak Link” in Your Lead Funnel is Costing You Tens Of Thousands or Even Hundreds of Thousands of Dollars!

Here’s How to Fix it…for Good…and Bump up Your

Conversion Rate to 80%

Watch this video message from Catherine IF….

Your coordinator is NOT converting at least 80% of your consults
You’re throwing more money at the problem with an insane advertising budget
You’re tired of wasting your time on consultations going nowhere.

It’s all about conversions.

Securing conversions should be your primary marketing goal.
This is a proven way to making more money and doing it as quickly as possible
You don't need more leads. You need leads that convert to paid procedures!

You don’t have to spend more on ads, marketing, or outreach. All you really have to do is convert more cosmetic patients. In fact, the difference between a 65%, 75% or 85% conversion rate is often incredible. It works out to tens of thousands, or even hundreds of thousands of dollars.

Let the results speak for themselves.

Schedule a Free Consultation Today

Phew!

Depending on your situation, these figures could be shocking. (Or maybe you’re doing ok, but would like to do better.) Either way, you should now realize just how important this step is in your process.

That’s Why Ambitious Surgeons Are Joining the Converting Academy

This 6-month program is designed to turn your patient care coordinator into a converting superstar. We’re going to dig in deep and solve this problem so that you can immediately convert more consults and add more money to your bottom line, as well as increase that percentage month after month.

But before we go any further, you might be wondering why this is a 6-month program…

After all, isn’t this something you can fix in an afternoon?

Not really and here’s why…Converting problems are mostly caused by your coordinator’s habits. It’s more than likely that your patient care coordinator has dealt with 100s or even 1000s of patients.

They’ve reached the point where their actions are automatic.
Think of when you consult with a patient. You probably have a set procedure, or couple of steps that you follow.
Your patient care coordinator does exactly the same.
They’ve developed certain habits and routines.
The problem is that many of these are bad habits
In fact, your patient care coordinator may be completely unaware that what they’re doing is harming their ability to close..

THIS is what’s preventing them from making the sale…and…this is what we’ll change (improve) with this training.

Because, if you’ve ever tried to break a bad habit, you’ll know one thing…it takes repetition, time and energy.

What is Included?

The Converting Academy is made up of 24 video training modules where I go step-by-step through the process to get to YES. They cover the following topics…

Introduction to The Converting Academy
Metrics, Evaluations, Coaching Calls
Characteristics of a Successful Coordinator
Who You Need To Be – Advanced
Mindset Around Selling
Money Mindset
Patient Decision Making Process
Why Choose Us and Position the Physician
New Caller Phone Form
Shock and Awe Welcome Email
Selfie Intro Video and Online Resource Center
Pre-Consult Call

The Patient Visit, Greet, Exam Room
Hallway Huddle, Doc Consult, Back to PCC
Present Quote – Mindset Check-In
Present Quote
Converting Questions to Get To a Decision
Handling Objections
Prepare for Objections
Respond to Money Objections
More Objection Responses
Negotiating with Patients
More Negotiating Strategies
Follow-Up Strategies

Here’s a sneak peak of Catherine’s training strategies:

Schedule a Free Consultation Today

But that's not all....You get customized training, coaching, accountability and more.....

Resource Center

This includes graphics, hand-outs, templates and examples to support the training modules and give you tools to refer to and execute with.

Metrics and Accountability

We work from a Google sheet that is updated weekly to track results and trends. It’s also a quick guide reference with scripts-at-a-glance.

Bi-Weekly Coaching Calls

During these calls we review the metrics, as well as each specific topic to ensure the main points are understood and implemented. Before long, you’ll begin to see a steady increase in their close rate.

Zoom Replays, Phone Recordings, Transcriptions

Using these platform topic playbacks you will be able to improve in areas you need more help with. Repetition is essential to increasing their close rate.

Why Am I the Best Coordinator Trainer?

Before I got into aesthetics in Year 2000, I spent 15 years in sales at Fortune 500 companies. First, I sold airfreight shipping services for Burlington Northern where I learned to sell the invisible and then moved on to selling tangible mail automation equipment for Pitney Bowes, where
I learned how to sell value over price since we were the most expensive products on the market.

My success in sales kept me in the top 15% of 3,500 salespeople nationwide. I was also recruited by E-Stamp (digital stamps) to be the National Sales Manager in Silicon Valley. There I learned nothing counts unless you sell it because the VC money eventually runs out 😉

For decades, I have been training patient care coordinators the fine art of sales without being pushy or salesy, because it’s not necessary, once you have the mindset, structures, and scripts.

Results Are Guaranteed!

This is an investment in your success. You are giving your coordinator the tools, scripts and coaching they need to

book more surgeries for you….. I guarantee it.

If your coordinator watches my training videos, follows my structure and scripts, shows up for coaching calls and doesn’t convert more consults, I will give you a full refund of your investment.

Schedule a Free Consultation Today

Frequently Asked Questions

How Much is The Converting Academy?

This program is $1997 per month for 6 months (That’s less than 1 surgery) and includes a guarantee. If your coordinator follows my structure and does not convert more consults, I will refund your full investment.

What Exactly Do I Get?

Your coordinator will get my decades of sales training in 24 videos, along with supporting documents, graphics, templates and scripts to follow to increase conversion rates by 65%, 75% of 85%. Also included are coaching calls with me to review required metrics and continual review of the sales structure that develops consistent habits for consistent results.

How Do I Know It’s Working?

You will see a more confident coordinator within weeks and receive the replay and transcripts of our Zoom coaching calls, as well as 24/7 access to the metrics sheets showing your coordinator’s weekly stats.

How is This Different from Your Original Converting Club?

I developed that in 2019 and while it was good, times have changed. Consumers have changed. Marketing has changed so we need to change with it to stay relevant. All materials have been updated to the latest patient tastes and trends, and the fundamentals have been revamped to ensure even better results than before.

Why 6 Months?

Your coordinator has developed habits thanks to repetition, beliefs and routines that may not be serving them anymore and preventing them from converting. I will break bad habits by replacing them with new more effective habits and mindset and that takes time.

What If I Change Coordinators?

I understand turnover happens, so I will train their replacement with the time remaining.

Message from Catherine…

After consulting with plastic surgeons since YEAR 2000

on practice growth, I have found the quickest and easiest way to grow your cosmetic revenues is by converting more consultations.

An investment in The Converting Academy includes the proven training, structure, scripts, accountability, and coaching to turn your coordinator into a professionally trained revenue-producing rockstar.